Church Extension Plan is now GenFi Ministries.

   800-821-1112    4070 27th Ct SE, Salem, OR 97302

Introducing GenFi Ministries

Church Extension Plan Announces Name Change to GenFi Ministries

Salem, OR – June 19, 2025 – Church Extension Plan (CEP), a trusted financial partner for ministries for 75 years, is excited to announce that effective June 30, 2025, it will officially transition to a new corporate name:

This rebranding reflects the organization’s enduring commitment to impacting the Kingdom for generations through innovative financial solutions, including church loans, investments, and retirement plans.

The name GenFi Ministries encapsulates the organization’s vision of promoting Financial Strength and Generational Impact, while continuing to offer the same trusted products and services clients have relied on for decades. This change is not the result of a merger or acquisition, but rather a strategic decision to better align the organization’s identity with its mission, values, and expanding service offerings.

“We are thrilled to embark on this new chapter as GenFi Ministries,” said Mark Whitney, President of GenFi Ministries. “This name change celebrates our 75-year legacy while positioning us to serve our clients with renewed focus and purpose. We deeply value our partnerships and look forward to continuing to support ministries for generations to come.”

With a growing regional presence—including a new office in Florida—expanded financial education initiatives, and a new mobile app releasing later this year, GenFi Ministries is ready to build the future on a strong foundation.

For questions about this announcement, please contact Church Extension Plan/GenFi Ministries at 800-821-1112 or through our website.

Moving forward on a strong foundation.

GenFi Ministries is built on 75 years of faithful service as Church Extension Plan. To honor that legacy, we’ve created a short documentary highlighting the milestones, stories, and people who shaped our journey. Watch the video below, then visit our 75-Year History page to explore more of the moments that made us—and the mission that still drives us.

Please submit this form to begin the process of opening an ESA with GenFi Ministries.

Thank you for your interest in our IRAs. Once you submit this form, an Investor Specialist will be in contact with you within 2 business days. Please feel free to contact our office (800-821-1112) if you have any questions in the meantime.

Please submit this form to begin the process of opening an ESA with GenFi Ministries.

Thank you for your interest in our IRAs. Once you submit this form, an Investor Specialist will be in contact with you within 2 business days. Please feel free to contact our office (800-821-1112) if you have any questions in the meantime.

Please submit this form to begin the process of opening an ESA with GenFi Ministries.

Thank you for your interest in our IRAs. Once you submit this form, an Investor Specialist will be in contact with you within 2 business days. Please feel free to contact our office (800-821-1112) if you have any questions in the meantime.

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